Does My Agency Need a New Website?
Websites have completely changed the way insurance agents reach out to people and do business. If you have a dated website, it might be time for a change.
Two Cues That Indicate It’s Time for A New Website
Your website is an integral part of your insurance marketing strategy. You should be able to communicate your agency’s relevance and market goals consistently on your website as you do on social media or in print. However, as social media has become more and more popular, it seems like marketers have forgotten that the website is just as important. So, if it’s been a while since you last updated your website, for your business’ benefit, now might be a good time to get around doing that. These are a couple of reasons why you need a new website:
Your Strategy and Content Are Not Speaking the Same Language
If you think about your marketing strategy and the message you’re trying to deliver to your target audience, do you consider if your website is aligned with that criteria? If the purpose of your website or your strategy has changed at all since your last update, then your site needs to change, too. The content on your website should always communicate the right message because the words you show play a big role in making customers out of visitors.
User Experience Needs Fine-Tuning
When you want people to buy your service, you don’t go around putting obstacles in their way, but rather, clear the path so they can get to you easily. Pretend you’re a first-time visitor navigating through your site. Is the site easy to use? Is the information available relevant to you? These questions are important, and if “no” is the answer to any of them, it’s time to clear the path.
Providing the Best Insurance Agency Website for Your Customers
As an insurance professional, it is key that you stay up-to-date with the latest technology. To be competitive, presenting yourself properly is key. An outdated insurance agency site can be even worse than having no website at all. If you have a dated website, it is time to rotate to the new and provide your potential and current customers with the online presence they need from you. Staying current means staying competitive.
Are you ready to become an independent insurance agent in Colorado? Open an agency with AAI. We provide a turnkey business model for a captive insurance agency to transition to the independent world. Let’s talk about your future in the insurance industry.