Using Social Networks to Power Your Insurance Business
Social media provides a great way for businesses to interact with their audience at a more personal level than a website can, but how can you power your insurance business through social media?
Become Social and Give Your Insurance Business a Boost
Independent insurance agencies have been doing business the “old-fashioned way” for years, and it’s worked pretty well. However, technology is here to stay, and it will become more of a part of everything we do in the future. In order to reach more customers and stay current, becoming social is key.
Understanding the Demographics And Target Audience
There are plenty of social media networks now, ranging from Facebook to Google+, which can make the choice even more confusing. Twitter is made up of mostly adults, and more than half of them are users under 30 years old. There are also networks such as Instagram and Snapchat. For this last one, its entire audience is made of people under 30. On the other hand, Facebook appeals to users of all ages ranging from 18 to over 65, while Pinterest is more relevant to women, and LinkedIn engages mostly with the professional crowd interested in connecting with others through their professional background.
Engage with Millennials Through Social Media
If there’s a segment of the population that is hard for insurance agencies to connect with, it’s the current adult generation. We call them millennials or the connected generation. The thing is, they’re used to engaging with businesses through technology, mostly social media. So, if you’re not using social media to connect with them, you’re losing your competitive edge against other independent insurance agencies that are.
Insurers who can harness the power of social media and use it to inform their marketing strategies can access a world of opportunities.
Provide Easy Access Customer Service
Edison Research found that 32% of respondents who have sought social customer service expect a company to reply within 30 minutes and that 42% expect a response within 60 minutes.
Using social media allows you to be more accessible to your customers and opens an opportunity for a better customer experience. Just make sure you have legal advice to determine which messages to reply to, protect your customer’s privacy, and avoid stalling responses, or the initiative could backfire.