Insurance Marketing for the Starting Agents
Are you opening an insurance agency or just looking for current marketing ideas to add to your insurance marketing arsenal? You came to the right place.
A Current View On Insurance Marketing Tips
Marketing is everything you do in your business to communicate who you are, what you do, why you do it and why the general public should do business with you or begin a relationship with you above all the other options available.
Marketing is everything. There are many ways to tackle this if you’re starting your own independent insurance agency. Sometimes, the advice can seem a little old school, considering we are currently living in a world driven by technology. So, why not use it? There’s absolutely nothing wrong with a traditional approach. It provides a great base for your marketing strategy, but if, as a starting agent, you’re targeting a more current audience, more current methods are required. These are some ideas you could include in that marketing strategy to make it more robust.
Ensure Data Accuracy
A clean database is essential for your business, not only for email deliverability, but it also affects your marketing efforts in social media and allows you to reach more people in a more organized, less invasive fashion.
Reach Out To A Younger Audience Through Social Media
Everyone uses some sort of media platform these days. It’s a matter of identifying which one is more relevant for your business. Once you establish your presence on social media, be careful to not use it to just communicate one way. It’s not just about posting adds and blurting out ideas. Social media become valuable when you interact with your audience.
Over 70 percent of insurance agents use referrals and social media to as prime avenues for attracting leads from millennials, yet only 30 percent of agents actually engage with clients on social media, and fewer still use it to generate referrals.
Take Advantage of Online Advertising
Did you know that Facebook has over 1.49 billion monthly active users and over 950 million daily active users? That’s a lot of users. Although your content might not reach all of them, advertising online, whether through social media or whatever medium you chose, certainly gives you a chance to expand your reach.
Don’t Ignore Online Reviews
…online reviews are trusted as much as personal recommendations by 88 percent of consumers.
Considering those numbers, ignoring your online reviews is not wise. A big part of an insurance agent’s new business comes from referrals. Word of mouth has always been important, and even more so now that you find it online.
Take the Next Step
Regardless of the marketing approach you use, the insurance business has always been about building and keeping solid relations with its clients. We specialize in personalized customer service, which makes us one of the fastest growing independent insurance brokers in Colorado. If you need some expert advice, give us a call.